You may have a strong sense of what looks good, but do you know whyit looks good? The truth is, there’s more to brand ...

Identify your target audience to create visuals that resonate with their preferences. Research visual trends in your industry to inform content creation and ensure relevance. Utilise high-quality ...

Stop guessing with your brand's design. This practical guide breaks down the essential design elements and principles every entrepreneur needs to know, with real-world examples and a checklist you can ...

Based on Matz’s theory of “Eight Combinations”, this study uses film semiotics and text analysis to analyze the visual symbols, 18 music and sound clips, and character action design of 32 key scenes ...

The Nantong Banyao kite has a unique shape. Compared with other kites, it is larger in size, flat like a board and equipped with a whistle. When it is released, the kite makes rhythmic sounds, which ...

Mention branding and many non-marketers immediately think about the company’s logo—but branding extends further. Branding involves every interaction your customers have with your company. Your ...

Introduction: This study examines the contribution of non-visual nature elements in attention restoration, addressing a gap in research that often prioritizes visual stimuli. While previous studies ...

1 School of Communication and Media, Radow College of Humanities and Social Sciences, Kennesaw State University, Kennesaw, GA, United States 2 Department of Communication, University of Maryland, ...