Lego on Tuesday reported a 12% jump in revenue for fiscal year 2025 and reported consumer sales that far outpace the broader toy industry. Its brick sets based on Formula One, botanicals and popular ...

Few toy lines have evolved and adapted while remaining true to its core simplicity that way LEGO has. Not only does it have decades of legacy behind it, but it has also grown from a few brightly ...

LEGO is launching a new product line powered by the Smart Brick. It is a technology-loaded brick with built-in sounds and interactivity designed for younger builders. Note that some Smart Playset sets ...

February 27th can’t come any faster. Pokémon and LEGO fans can expect an exciting new release that includes some of your favorite anime friends. The LEGO Eevee set allows builders to construct a ...

Designed as a set piece for adult builders, the Lego Technic McLaren MCL39 is a brick-by-brick replica of the car driven by Lando Norris and Oscar Piastri in F1 2025. Young motorsport enthusiasts are ...

I’m deep inside Lego’s headquarters in Billund, Denmark, in a private office that’s part of the company’s Creative Play Lab. The secretive division of 237 staff based here and in London, Boston, and ...

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. This voice experience is generated by AI. Learn more. This voice ...

Crocs’ upcoming collaboration has been drawing interest over the last few weeks, and fans will finally have the chance to purchase them soon. The brand has worked with LEGO to create the Bright Red ...

LEGO is launching its first-ever Peanuts-themed building set. Thanks to a fan-made design submitted through the LEGO Ideas crowdsourcing platform, Snoopy and his buddy Woodstock are making their way ...

The star of the show, to a lifelong Lego builder like myself, is the refreshed Grogu figure. The lovable green life-form originally referred to as “Baby Yoda” by fans was first introduced into the ...

Now's your chance to hang a Lego version of "Bridge Over a Pond of Water Lilies" on your wall. Lego's new set inspired by Claude Monet's Bridge Over a Pond of Water Lilies at Giverny, with the ...