At the same time, traditional sentiment tools continue to score entire articles rather than evaluate how the brand itself is positioned, leading to distorted perception metrics. T ...

Following a class-action lawsuit, a California court found that Musk had misled investors with a series of tweets claiming that 20% of Twitter consisted of bots and spam accounts, impacting the ...

Two new analyses of media and social posts reveal some unexpected twists—climate advocates warn of crisis while offering ...