What it could mean to insert advertising into a 1-to-1 relationship. Imagine you’re talking to someone and they suddenly start to add advertising to the exchange. What might that look like? In a 1965 episode of the classic sitcom I Dream of Jeannie,

Ads are coming to the bottom of ChatGPT’s answers for certain users—as the $500 billion startup looks to offset the massive costs of offering generative AI services.

OpenAI plans to start testing ads inside of ChatGPT "in the coming weeks." In a blog post published Friday, the company said adult users in the US of its free and Go tiers (more on the latter in a moment) would start seeing sponsored products and services appear below their conversations with its chatbot.

OpenAI plans to start testing ads in ChatGPT for the first time, a major shift in its business strategy as it seeks new ways to increase revenue. The company will begin showing ads in the free version of the chatbot,

The ads will appear at the bottom of ChatGPT answers in the coming weeks. OpenAI said the marketing messages will be clearly labelled and will appear if relevant to the query. The company, led by chief executive Sam Altman,

According to guidelines posted by OpenAI on Friday afternoon, responses in ChatGPT will not be influenced by ads, which will be clearly labeled, and conversations will not be accessible to advertisers.