Relevance is often discussed in digital marketing. It’s an important topic because not only is it good for consumers, but it is also good for advertisers since the inception of quality score.

Salesforce knows how to talk to businesses. Their Facebook ads often skip the fluff and get straight to the point, focusing ...

Ads are ubiquitous in many people’s lives, whether on billboards across our cities or on our phones as we’re tracked across the internet. That’s a huge amount of power and influence. For example, ads ...

Targeted advertising allows businesses to reach certain potential customers, based on their age, sex, educational level, race or other demographic characteristics. With the advent of Internet cookies ...

First things first, what are we referring to when we talk about ‘rich media’? Basically, every ad that includes multimedia features – such as audio, animation, video and other traditional elements ...

To be a successful business in 2022, you need to be advertising online. But unless you're digitally savvy, you may not completely understand the tools and tactics available. Whether you're a go-getter ...

Creating shared value (CSV) has been a buzzword in the advertising industry in recent years, with thousands of such campaigns being submitted to Cannes Lions annually. For some industries, it is ...

(Ad) Display ads are everywhere on the web. Once you start to notice how many ads are out there, you'll quickly see that you rarely land on a page that doesn't present you with some type of ...