I feel a bit sorry for product sampling. Since marketing began, it’s been a part of the mix for brands, and for good reason. On average, 35% of customers who try a sample will buy the sampled product ...

Stater Bros. Markets has partnered with Mercatus and Swish Brand Experiences to launch a product sampling program for online grocery shoppers, according to a Monday announcement. The initiative allows ...

Here are a few new-age sampling techniques that marketers are using to push products into consumer’s shopping carts. Remember the time when a product/sachet would pop out of the morning newspaper?