We live in a world where consumers have a myriad of choices when it comes to purchasing most products and services. While many products do have differentiating benefits and features, consumers want ...

B2B Marketing’s Lucy Gillman sat down with Delta Capita’s CMO Leeya Hendricks. Leeya discusses the sustainable measures Delta Capita are taking and how marketing can respond to increasing customer ...

When considering how to conclude this series on incorporating sustainable investing into your advisory practice, it made sense to discuss how advisors can actually reach clients interested in ...

Paul says the journey of sustainability in B2B marketing has been multifaceted. Initially, sustainability was often perceived as a novel trend—a checkbox to tick or a competitive edge to exploit.

Two in five (40%) marketers would like to attain a marketing qualification relating to sustainability, but do not currently possess one. Despite this, the number of marketers participating in ...

At Sustainable Brands, we believe — with a level of passion typical of unabashed optimists — that sustainability can be one of the few most valuable drivers of innovation for many years to come, ...

The conversation surrounding sustainability has significantly evolved in recent years. While climate change scepticism still exists among some, the overwhelming majority of the global population now ...

The World Federation of Advertising (WFA) has unveiled its Sustainable Marketing 2030 report, in conjunction with Kantar’s Sustainable Transformation Practice. While environmental sustainability is a ...

The marketing world is growing more aware—and more worried—about the negative impacts of mass marketing. Ad Net Zero found that 71% of marketers are concerned about the environmental impact of the ...

Sustainability, green economy, are not just buzzwords anymore. They hold a deeper value, and in last couple of years especially during and post-pandemic, a large section of population has realized the ...

Gagan Levy is the Founder & CEO of GURU, the leading integrated agency for conscious consumer marketing. He has worked with some of the world’s most impactful purpose-driven movements, brands, and ...