Trusted by over 15,000 brands and counting, including some of the biggest names such as TikTok, Netflix, Pepsi, and Lululemon ...

New technologies and data practices can help nonprofit organizations move beyond static reports toward more timely, ...

EDO, a TV measurement platform provider, has launched EDO Always-On, a new cross-platform measurement offering designed to deliver automated, scaled performance data directly into media partners’ ...

CMOs face pressure to link ad spend with business results, but legacy measurement tools lack trust. Leading firms use AI-powered solutions, combining Marketing Mix Models (MMMs), incrementality ...

WAYNE, PA, UNITED STATES, January 7, 2026 /EINPresswire.com/ -- PurpleLab®, a healthcare analytics company powering ...

From historic AI spendings to ambitious 6G roadmaps, test and measurement players have their eyes set on some of the biggest ...

As the industry embraces Nielsen’s big data + panel, the NFL is on board with the new measurement tool. Still, chief data and analytics officer Paul Ballew says there’s “more work” to be done in terms ...

The global measurement instrumentation market is experiencing robust growth, propelled by Industry 4.0, the expansion of ...

Snowy conditions in Buffalo in Week 14 forced officials to abandon the virtual measurement system. Jamie Schwaberow / Getty Images With the Denver Broncos leading the Tennessee Titans 20-12 late in ...

Before the rise of artificial intelligence (AI), there was traditional intelligence – like solving math problems without a calculator, writing with a pen and paper or even just having a lengthy ...

YouTube has suspended its participation in the UK’s Barb audience measurement system, drawing criticism from broadcasters and ...