Having employees act as brand ambassadors is a low-cost way to increase your company's marketing reach and engagement ...

Product branding is a crucial and challenging task for creating a unique product identity in the competitive market. As a tech founder, you must invest in product branding early to reduce the product ...

Brands are shifting from one-off summer giveaways to reusable promotional products that deliver long-term visibility ...

A new year is almost upon us, and now is a great time to take an objective look at your company's brand strategy. Does your current strategy still serve your company and product offerings? Does it ...

Overview: Brand strategy refers to companies' methods for keeping up with the times.Robust brands are based on clarity, ...

If your brand hasn’t yet embraced influencer marketing, the time is now. It’s not just a trend — it’s a proven strategy that can elevate your brand, build trust and drive growth. Yes, even for your ...

It’s time to roll up your sleeves and reshape the ecommerce customer experience with these seven ecommerce customer experience strategies. Collaborating with a branding and content design agency can ...

The beauty industry is optimised for speed: fast and monthly product cycles, algorithm-led content and shrinking attention spans have made virality a core KPI, resulting in most marketing and product ...

Verndale is building a full-service digital experience shop through acquisitions, with Amp's Product Experience Division the ...

The country's leading sportswear group, Anta Sports Products Limited, has seen strong growth both in revenue and profits, ranking among the top three sportswear brands in the world by market valuation ...