Optimus Prime is back in a new Elite configuration. For those that missed out on the first Robosen Optimus Prime self-transforming toy, Robosen and Hasbro now have you covered with a slightly smaller ...

The blaster joins other new toys arriving with the Transformers: Rise of the Beasts film. We’ve all seen Optimus Prime transform into a truck, but Hasbro’s new model of the Autobot leader can morph ...

Add Yahoo as a preferred source to see more of our stories on Google. A toy company has designed its own self-transforming Optimus Prime. Set to arrive in September, Jada Toys’ Transformers Optimus ...

What makes Robosen’s version of Optimus Prime superior to the regular Hasbro version that you’d find in Target or Walmart? Well for starters, this Optimus Prime can transform on command, as you won’t ...

Which Optimus Prime toy is best? Optimus Prime is one of the main characters from “Transformers”. As a member of the Autobots, these self-aware robots can configure themselves into various mechanical ...

The phrase, “you either die a hero or live long enough to see yourself become the villain” comes to mind with Hasbro’s latest addition to its Transformers toy line, as longtime Autobot leader, Optimus ...

Believe the hype. It’s an individual budgetary decision as to whether any toy is worth $700, and one we can’t make for you. [Robosen sent the review sample complimentary.] But we can attest that the ...

Forbes contributors publish independent expert analyses and insights. Ollie Barder covers Japanese pop-culture and gaming from Tokyo. It’s important to know this as one of the original mecha designers ...

Orion Pax (voiced by Chris Hemsworth) transforms into Optimus Prime, the new Prime and leader of the Autobots, in Transformers One. Image via Paramount Pictures Hasbro is bringing the heavy artillery ...

Hasbro and Robosen are at it again with the famed autonomous Transformers toy robot, now featuring Megatron, the leader of the villainous Cybertron military faction known as Decepticons. For avid fans ...