Has the catalog made a comeback? That’s the question asked by the Harvard Business Review in its February issue—and its answer is yes, it has. And indeed, while some rue the effect on the world’s ...

Trevor Testwuide is the CEO and co-founder of Measured. Views are the author's own. The Sears Roebuck catalog was direct to consumer before DTC was an acronym, and for more than 100 years, it was the ...

Mailed, printed catalogs used to be incredibly popular – and one of the best ways to introduce your products to new people (and former customers). Thanks to the ubiquity and utility of the internet, ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. They say that for every minute spent organizing, an hour is ...

The venerable Montgomery Ward catalog , with origins dating back to 1872, will soon be back in the mail. It’s new owner — Monroe, WI-based multititle mailer Swiss Colony — plans to drop a new ...

Before e-commerce grew into retail’s top buzz word and changed the way consumers shop and brands advertise, there was the catalog. Sears' catalog, the predecessor of today’s glossy publications, ...