Chris Jacobs, center, stands with other LuLaRoe retailers and her inventory during her first open house show in 2017. Jacobs would rent out facilities with other consultants to sell the clothes.
In the early 2010s, a pair of leggings helped launch one of the most unlikely business phenomena in American retail. LuLaRoe, founded in 2012 by DeAnne and Mark Stidham, promised a winning formula: ...
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