Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992 — announced today the newest addition to its Elite and Mark family of compact fishfinder and ...

I still don’t have an automotive GPS sytem, but the newly-shipping iWay 500C from Lowrance (previously known mostly for boating and aviation type GPS devices) gives me a strong desire to give the ...

Lowrance isn’t big in the automotive GPS business, but if you’re a boater, you know them. Yesterday they launched the Endura Sierra, Safari and Outback: Sturdy, touchscreen handhelds that take outdoor ...

Lowrance Electronics is introducing its Globalmap Baja 540C GPS device for off-highway use at booth 326 in the North Hall. The all-color system is the most up-to-date version of the GlobablMap Baja ...

Let’s face it. GPS is here to stay. Now before you light the torches and raise the pitchforks, let me explain. GPS is not a substitute for a paper map, though many city dwellers certainly think so.