A couple of years ago, I saw an essay by Elijah Meeks, former Data Visualization Society executive director, about how “We Live in a World of Funnels.” It started out like this: “You think you’re ...
According to Hubspot, a whopping 65% of businesses admit that generating traffic and leads is their biggest marketing challenge. Enter the elusive “sales funnel.” Every entrepreneur conceptually knows ...
One of the biggest struggles that companies have is knowing how to build an effective and profitable marketing funnel and media mix, and using the right metrics to manage such efforts. And for most ...
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