AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. Companies can develop robust forecasting and budgeting models that focus on data-driven ...

Are you a print subscriber? Activate your account. By Luke Guillory - 20 min 59 sec ago By Ad Age and Creativity Staff - 30 min 36 sec ago By Garett Sloane - 46 min 39 sec ago By Simon Dumenco - 2 ...

So, you want to find out how forecasting is done. This is a good place to start. In this guide you will see there are four general categories of forecasting models. These are the categories that ...

As the world gears up for another Super Bowl and Valentine's Day campaigns loom, marketers are facing tighter scrutiny over their event marketing budgets than ever before, highlighting the importance ...

The 2026 B2B Marketing Forecast from Propolis and B2B Marketing is a data-led view of how high-performing tech marketing teams are adapting to tighter budgets, higher performance pressure, and rapid ...

As with most other aspects of life, the pandemic has greatly affected the way agencies and brands are able to forecast marketing leads. Small potatoes compared to life-and-death situations, obviously, ...

Sanyou (USA) Biopharmaceuticals Inc., with her profound industry insights and innovative spirit, has not only set a performance benchmark within the company, but also brought about a revolution in the ...