Imagine having to figure out which features or qualities your customers appreciate best about your product, and how much value they place on it. This is the essence of conjoint analysis, a technique ...

Conjoint Analysis has been tested by scientists, and is in principle suitable to find out how important different treatment goals are for patients, they conclude. Following the Analytic Hierarchy ...

While there is a fair amount of work on determinants of demand for the live performing arts, results have often been contradictory with little explanatory power. This may be because of the difficulty ...