Core values are the equivalent of the rules of a sport: It would not be a sport if there were no rules. Atlassian has had the same five core values since Scott Farquhar discovered them three years ...

Every day, people are showing others what their guiding principles and morals are. By the decisions you have to make, big and small, you indicate the ethics and code of conduct by which you operate.

We live with infrastructure beneath the service: the pipes in the ground, the electrical wiring behind the walls, or the vast digital architecture of modern life. But don’t forget another foundational ...

If you own a business or are in corporate leadership, chances are you’ve sat down with a team to define or redefine your company’s core values. During this brand strategy meeting, your team selected ...