In a time when misinformation is everywhere and consumer skepticism is at an all-time high, trust has become marketing’s most valuable currency. And for all the new tools and platforms marketers have ...

For many businesses, creative design and direct mail execution have traditionally lived in separate worlds. Design teams focus on visuals, branding, and messaging, while marketing or operations teams ...

Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...

CHICAGO--(BUSINESS WIRE)--A study released today by R.R. Donnelley Sons & Company (RRD) revealed that marketers' preference for channels with proven return on investment more than doubled over the ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

As the needs of modern marketers evolve, RRD is making significant investments in digital direct mail production capabilities and marketing automation solutions CHICAGO--(BUSINESS WIRE)--R.R.

Marketers are faced with a barrage of challenges day in and day out. But one of the most persistent, relentless challenges has to do with figuring out the right marketing mix — the best combination of ...

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

Who or what are you? The Direct Marketing Association (DMA) is the largest professional body aimed at protecting and promoting the interests of the thousands of businesses operating in the UK’s ...