Discover how economists' assumptions shape economic models, affecting predictions about consumer behavior, resource allocation, and market dynamics.

The report introduces the concept of ‘Answer Engine Influence,’ which it says affects trust and purchase intent before ...

A consumer behavior model developed by the UCO includes willingness to pay as a variable when studying people’s intention to purchase electric vehicles in Spain Electric cars are seen as a more ...

Banks, once viewed solely as custodians of money and facilitators of transactions, are now reimagining themselves as active participants in the e-commerce ecosystem. This transformation is being ...