Add Yahoo as a preferred source to see more of our stories on Google. The Brawny Man can be summoned to help clean life's messes - Brawny, Joan Creative The Brawny Man, an iconic American brand mascot ...

Brawny is launching three-ply paper towels. The paper towel market is expected to hit nearly $9 billion within five years. To promote the new brand, the company is offering free house cleanings in ...

Brawny today (May 5) launched the “Summon the Strongest” campaign, per details shared with Marketing Dive. The effort is inclusive of a new brand identity, updated packaging and the return of the ...

Your package of Brawny paper towels is going to look a little bit different this month. The Georgia-Pacific brand is replacing its burly, flannel-wearing hunk with a woman in a nod to Women's History ...

Add Yahoo as a preferred source to see more of our stories on Google. You probably don't spend much time thinking about Brawny unless you're in the paper towel aisle to pick up a couple rolls. But, ...

When Georgia-Pacific Corp. acquired Brawny two years ago, the paper towel brand had fallen to 11 percent of the total market, where it was once rivaled only by Bounty. (It's a $3 billion-a-year ...

The Brawny Man is back in a new 30-second campaign for its 3-ply paper towels. The company has also revamped its visual identity and package design. Bulletproof handled the design and Joan is ...

Move aside, Brawny Man! There’s a strong woman to take your place. Brawny Paper Towels announced this week that in honor of Women’s History Month they’re replacing their staple brand character for ...

Everyone knows the iconic Brawny Paper Towels package. We all know about the "Brawny" man on the front and can recognize it anywhere, but Brawny is getting a makeover, and it'll be something you can't ...

Brawny, maker of extremely manly paper towels, has recently hopped aboard the gender-swap bus for International Women’s Day by switching the iconic once-mustachioed Brawny man with a lady. Not that ...