Brand positioning is the anchor of most marketing plans and a blueprint for a significant portion of the go-to-market execution plan. Brand positioning is a critical business discipline for both ...

As search engines become more AI-driven with Overviews and the rise of large language models (LLMs), organic search is still one of the most significant brand touchpoints. Whether through Google ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions. A clear brand positioning statement can ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

Everything communicates - everything you do and say and don’t do and don’t say internally and externally. Given that, aligning what you say about your brand with what you do and what you are as an ...

Opinions expressed by Entrepreneur contributors are their own. A really important part of crafting your brand’s positioning is to understand the functional benefits that you offer as a product or ...

LOS ANGELES--(BUSINESS WIRE)--CBRE Group, Inc., the world’s largest commercial real estate services and investment firm, today announced the launch of its new global brand positioning – transforming ...

ZURICH--(BUSINESS WIRE)-- ABB introduces new brand positioning “We help industries outrun – leaner and cleaner” underpinning the next phase of the company’s development as a leader in electrification ...

As marketers, it’s natural to focus our efforts on what we can immediately control rather than put energy into big-picture changes that may require a larger (and far longer) organizational shift to ...

Silversea, the leading experiential luxury and expedition travel brand, has unveiled its new brand positioning, To Finding More. Now live across the company’s channels and platforms, the reimagined ...

Melbourne Skydeck has unveiled a refreshed brand identity and platform, via Town Square.The announcement:Melbourne Skydeck, ...